Live Every Friday on WhatnotThe Live Seller Collection 52-Week Schedule
Two shows every Friday. Business education at 7am. Tax education at 7pm. Hosted by a CPA with 30+ years of experience — free, live, and built for resellers.
Q1 — Foundation & Focus
Build Your Business on Purpose
7:00 AM · Business
Why Live Selling Is a Business Advantage
7:00 PM · Tax
When Live Selling Becomes a Business in the Eyes of the IRS
7:00 AM · Business
From Reseller to CEO
7:00 PM · Tax
Business vs Hobby Income — Why Mindset Matters
7:00 AM · Business
Setting Intentional Annual Goals
7:00 PM · Tax
Income Planning for Goal-Driven Sellers
7:00 AM · Business
Trust, Transparency, and the Power of Going Live
7:00 PM · Tax
Reporting Live Sales Income With Confidence
7:00 AM · Business
Defining Your Why as a Live Seller
7:00 PM · Tax
Choosing the Right Business Structure for Sellers
7:00 AM · Business
Building a Business Plan That Fits Live Selling
7:00 PM · Tax
Expenses That Establish You as a Legitimate Business
7:00 AM · Business
Designing Shows With Intention
7:00 PM · Tax
Understanding Platform Fees and Deductible Costs
7:00 AM · Business
Measuring Success Beyond Sales Numbers
7:00 PM · Tax
Tracking Income and Expenses Without Overwhelm
7:00 AM · Business
Confidence on Camera as a Business Skill
7:00 PM · Tax
Deducting Equipment Used for Live Selling
7:00 AM · Business
Community Over Transactions
7:00 PM · Tax
Giveaways, Discounts, and Proper Tax Treatment
7:00 AM · Business
Time Blocking for Consistent Live Selling
7:00 PM · Tax
Home Office and Workspace Deduction Basics
7:00 AM · Business
Reviewing Progress and Refining Goals
7:00 PM · Tax
Estimated Taxes for Growing Live Sellers
7:00 AM · Business
A First-Quarter Reset Without Burnout
7:00 PM · Tax
Recordkeeping Systems That Support Long-Term Growth
CEO Affirmation: I build with intention, lead with confidence, and create a business that supports my dream life.
Q2 — Systems & Strategy
Create Consistency That Converts
7:00 AM · Business
Consistency as a Competitive Advantage
7:00 PM · Tax
Mileage and Travel Deductions for Sourcing
7:00 AM · Business
Setting Monthly Revenue Goals That Stick
7:00 PM · Tax
Understanding Cost of Goods Sold (COGS)
7:00 AM · Business
Creating Signature Shows That Build Momentum
7:00 PM · Tax
Timing Income for Better Cash Flow Awareness
7:00 AM · Business
Relationship Marketing Through Live Selling
7:00 PM · Tax
Advertising and Promotion Expense Deductions
7:00 AM · Business
Building Show Routines That Reduce Stress
7:00 PM · Tax
Supplies vs Equipment — Knowing the Difference
7:00 AM · Business
Cash Flow Confidence for Live Sellers
7:00 PM · Tax
Separating Business and Personal Finances
7:00 AM · Business
Growing Without Losing Control
7:00 PM · Tax
When and How to Pay for Help Properly
7:00 AM · Business
Handling Live-Sale Challenges With Professionalism
7:00 PM · Tax
Refunds, Chargebacks, and Income Adjustments
7:00 AM · Business
Increasing Your Average Live Sale
7:00 PM · Tax
Bundles, Discounts, and Reporting Revenue Correctly
7:00 AM · Business
Staying Motivated During Slower Weeks
7:00 PM · Tax
Using Business Losses Strategically
7:00 AM · Business
Expanding Reach Without Burnout
7:00 PM · Tax
Managing Multiple Platforms and 1099-K Forms
7:00 AM · Business
Reviewing the Metrics That Matter
7:00 PM · Tax
Expense Tracking Best Practices for Sellers
7:00 AM · Business
The Mid-Year Vision Check
7:00 PM · Tax
Mid-Year Tax Planning Check-In
CEO Affirmation: I create the systems, stay consistent with strategy, and watch my business grow with clarity and ease.
Q3 — Growth & Leverage
Scale With Purpose and Profit
7:00 AM · Business
Live Selling as a Long-Term Business Model
7:00 PM · Tax
Sales Tax Basics for Live Sellers
7:00 AM · Business
Protecting Your Energy and Brand
7:00 PM · Tax
Handling Problem Transactions the Right Way
7:00 AM · Business
Increasing Profit Without Adding Hours
7:00 PM · Tax
Payment Processing Fees and Write-Offs
7:00 AM · Business
Strategic Sourcing With Clear Goals
7:00 PM · Tax
Resale Certificates and Tax-Free Purchasing
7:00 AM · Business
Promotions That Create Excitement, Not Chaos
7:00 PM · Tax
Giveaways, Prizes, and Reporting Rules
7:00 AM · Business
Inventory Decisions That Support Cash Flow
7:00 PM · Tax
Obsolete and Slow-Moving Inventory Write-Offs
7:00 AM · Business
Scaling Live Sales With Intention
7:00 PM · Tax
Cash vs Accrual Accounting Explained Simply
7:00 AM · Business
Protecting Your Seller Reputation
7:00 PM · Tax
Audit Red Flags Online Sellers Should Avoid
7:00 AM · Business
Planning for Seasonal Momentum
7:00 PM · Tax
Planning for Seasonal Income Shifts
7:00 AM · Business
Collaboration as a Growth Strategy
7:00 PM · Tax
Income Splits, Collaborations, and Partnerships
7:00 AM · Business
Turning Buyers Into a Community
7:00 PM · Tax
Loyalty Programs and Tax Considerations
7:00 AM · Business
Reducing Returns Through Better Live Selling
7:00 PM · Tax
Returns and Revenue Adjustments
7:00 AM · Business
Managing Risk Without Fear
7:00 PM · Tax
Business Insurance and Deductible Coverage
CEO Affirmation: I leverage my strengths, protect my peace, and scale my business with confidence.
Q4 — Optimize & Own Your Results
Finish Strong. Plan Smart. Celebrate Big.
7:00 AM · Business
Leveraging Live Selling During Peak Seasons
7:00 PM · Tax
Sales Tax Considerations During Peak Volume
7:00 AM · Business
Managing Energy During High-Volume Periods
7:00 PM · Tax
Temporary Help and 1099 Basics
7:00 AM · Business
Strategic Clearing With Purpose
7:00 PM · Tax
Timing Expenses Before Year-End
7:00 AM · Business
Selling With Profit in Mind
7:00 PM · Tax
Depreciation Basics for Sellers
7:00 AM · Business
Evaluating What Truly Worked
7:00 PM · Tax
Understanding Schedule C
7:00 AM · Business
Planning for Slower Sales Periods
7:00 PM · Tax
Estimated Taxes for the Year Ahead
7:00 AM · Business
Documenting the Business You've Built
7:00 PM · Tax
Record Retention and Documentation Rules
7:00 AM · Business
Thinking Like a Business Owner Going Forward
7:00 PM · Tax
Entity Planning for Future Growth
7:00 AM · Business
Celebrating Wins Big and Small
7:00 PM · Tax
Reconciling Platform Income Reports
7:00 AM · Business
A Thoughtful Inventory Reflection
7:00 PM · Tax
Year-End Inventory Reporting Basics
7:00 AM · Business
Appreciation as a Growth Strategy
7:00 PM · Tax
Deducting Promotions and Buyer Appreciation
7:00 AM · Business
Resetting Mindset for the New Year
7:00 PM · Tax
Preparing a Clean Tax Filing Package
7:00 AM · Business
Vision Casting for What Comes Next
7:00 PM · Tax
What Your Tax Professional Needs From You
CEO Affirmation: I lead my business with vision, make smart decisions, and step into my next level with power and purpose.
Join Us Every Friday
Business at 7am. Tax at 7pm. Free, live, and built for resellers who are serious about their business.